Why definitions matter for GTM teams
Teams argue about signals, intent, and fit because they mean different things by the same words. Shared definitions make prioritization rules and handoffs easier to inspect.
Every entry here connects the concept to an account, a source, a person, and a next action rather than treating it as a label for more activity.
Browse the terms
Start with buying signals and sales triggers if you are building a signal-based motion, or with relationship intelligence and warm introductions if access is the constraint.
Common questions
What is the difference between a buying signal and intent data?
Intent data is one source of buying signals, usually research activity. A buying signal is any evidence that timing, need, interest, or access has changed.
How should a team use these definitions?
Attach each concept to a scoring rule, an owner, and an action so the vocabulary shapes decisions instead of reports.