What intent data means in practice
Data that indicates an account or group of accounts is researching a topic, category, or problem.
A sustained increase in relevant content or review activity may suggest category interest, but it does not by itself confirm a project or buyer.
How to use the concept well
Definitions are useful when they help a team make a better decision. Attach the concept to a real account, a source, a person, and a next action rather than using it as a label for more activity.
Intent data helps discovery; triggers, relationships, and buyer context help a team decide what to do with the interest.
A useful operating question
Ask: what does this intent data change about the account, the buyer, the relationship, or the timing—and what evidence would make the next step reasonable?
Common questions
What is intent data?
Data that indicates an account or group of accounts is researching a topic, category, or problem.
Why does intent data matter for GTM teams?
Intent data helps discovery; triggers, relationships, and buyer context help a team decide what to do with the interest.